Sri Lanka step into ICC CWC as overall underdogs

Sub par on-field performance, match-fixing investigations and issues with the Maitland Place headquarters appear to have impacted severely on one of Sri Lanka’s top brands–cricket. The team has attracted just one sponsor for the forthcoming World Cup in England.

Sri Lanka Cricket (SLC) called for Expression of Interest in February, setting a minimum base value of US$ 200,000—approximately Rs.35 million—to sponsor the national team’s campaign but many have deserted a team that has been heavily scrutinised on and off-field.

The rights were finally sold to Kent RO Systems, an India-based company manufacturing water purifying systems, for US$ 5000 more than the base price mentioned in the bid document, a highly-placed SLC source confirmed.

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