Unhappy with the bids received, Sri Lanka Cricket (SLC) is going to the market once more seeking a more competitive offer to award its broadcasting rights (TV/radio and digital) for the next three-year cycle starting April.
As previously reported by the Sunday Times, a decision to re-tender its broadcasting rights was anticipated after Sony Pictures Networks – SLC’s longstanding broadcasting partner – pulled out, leaving it with few options.
Sony’s exit meant there were two bidders: Lax Sportel Vision Pvt Ltd (which runs the pay television channel 1Sport and Dsports in other Indian subcontinent territories) and Lex Entertainment with Media Pvt Ltd. The last two are both registered at the same address: D-583, Basement, Chittaranjan Park, New Delhi, South Delhi DL 110019 IN.
According to SLC sources, the highest bid for TV and radio broadcasting rights received was US$ 16 million for the three-year cycle. The highest bid for digital broadcasting rights was US$ 6 million. The figures quoted were well below expectations, they said, leading to a decision at the Executive Committee to go to the market once again…