Social obligation, not money propels Sri Lanka TV channel to broadcast T20 World Cup

A television channel, one of the oldest in the island even before most of the country’s current crop of T20 World Cup cricketers were born, has bagged a kill with plenty to brag about that will put them in the top shelf of sports coverage for the next four weeks when it telecasts the live action from Australia as the official broadcaster.

The channel, Sirasa TV, usually associated with political bulletins and occasional stand-offs will be giving top priority like no other electronic media has done before commencing today when the T20 World Cup World unfurls in Australia where Sri Lanka will herald the start with a qualifying round match against Namibia.